It started, as these things often do, with a group of friends chatting about life — the highs, the lows, and everything in between.
We all had something in common: we weren't particularly enjoying our work.
That might sound strange, because we were all doing well in our respective roles. We were performing, delivering quality work, and contributing to successful businesses. On paper, things were going well. But something still felt like it was missing.
And when the bad days came, they seemed to feel bigger than they probably were.
We started talking about those bad days. When was the last one we had? How long ago was it? How did we feel then?
Interestingly, some of us couldn't actually remember.
So we started thinking beyond that. How did we feel last week? Last month? This time last year?
We could remember the really memorable days — the exceptionally good ones, or the particularly difficult ones — but the ordinary, everyday feelings seemed to disappear almost completely.
And we realised we'd probably all experienced the same thing.
That got us thinking: what if we could actually track how we felt each day?
Not just rely on our memory, which naturally gives more weight to the highs and lows, but create a genuine picture of how we were feeling over time.
So, we decided to test the idea ourselves.
We created a simple Excel spreadsheet and, at the end of each day, rated how we'd felt: Very Bad, Bad, OK, Good, or Very Good. We then used formulas to track the results over a period of around three months.
When we reached the end, the results were surprisingly revealing.
Across the group, most of our days were actually OK or Good.
The days we'd remembered most vividly — the frustrating ones, the stressful ones, the days where we'd questioned whether we were enjoying what we were doing — were just snapshots.
They weren't necessarily representative of how we felt overall.
For us, this was a really interesting moment of calibration. The data gave us a much more accurate picture of our day-to-day experiences than our memories did.
Things weren't actually as bad as we thought.
And that got us thinking much bigger.
What if everyone could do this?
An application that allows individuals to understand how they genuinely feel each day, capture it in the moment, and then reflect on it over time — last week, last month, the start of the year, or even this exact day last year.
But we also started to see how powerful this could be beyond our personal lives.
What if businesses could use it too?
Could it become part of your regular 1-to-1? Could leaders get a better understanding of how you and their teams are really feeling, rather than relying solely on conversations or occasional engagement surveys? Could businesses identify patterns, understand what might be affecting their people, and ultimately find better ways to support them?
And outside of work, it could simply be a tool for understanding ourselves and life a little better.
We felt we were onto something.
Because here's the question:
How did you feel last Tuesday?
What about this day last month?
Or this day last year?
You probably don't remember.
It would be great if you could, though. Right?
We bring you ffeeling.